Apple iPhone 13 512GB PRODUCT Red

Strong of the world of everything

New color palette. Increased screen protection with Ceramic Shield. Super Retina XDR display and all this in a durable case of the new iPhone 13.

Is it possible to fit such powerful cameras here?

Yes, diagonal

We developed a completely new layout and turned the lenses 45 degrees. This allows us to fit our best dual-camera system with a larger wide-angle camera sensor inside the case. In addition, we have made room for a sensor-shift optical image stabilization system. And they increased the speed of the matrix on the ultra-wide-angle camera.

• The new ultra-wide-angle camera sees more detail in the dark areas of shots.
• The new wide-angle camera captures 47% more light for better photos and videos.
• The new sensor-shift optical image stabilization ensures sharp footage even in unstable positions.
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• iPhone graduated from film school for you

  Movie effect mode

  In the cinema, a special technique is often used - focus translation. It allows you to switch the viewer's attention from one object in the frame to another. Now this possibility has appeared on the iPhone. Cinematic Effect mode automatically adds stunning focus shifting and sharpening effects.

  Just start recording video. The Cinematic Effect mode will keep focus on your subject, creating a beautiful blur effect around it. The Cinematic Effect mode recognizes when to shift focus to another person or object that has entered the frame. Now your videos will look like a real movie.

  
  

  post-processing

  Want to move the focus or add an artistic blur effect when you're done shooting? No problem. With an iPhone, it only takes a few taps. Not even all professional film cameras are capable of this. Shoot HDR video in Dolby Vision with Cinematic Effect.

  
  

  Gorgeous pictures come naturally

  Night mode

  Night mode automatically adjusts shooting settings. Even in low light, you get bright, crisp photos with incredibly rich colors.

  Portrait Mode

  Portrait mode blurs the background artistically to draw more attention to your subject. Six lighting effects will open up a wide scope for creativity.

  Smart HDR Mode 4

  Smart HDR 4 now recognizes up to four people in the frame and optimizes contrast, lighting and even skin tone individually. It will make everyone look their best.

  Deep Fusion Technology

  Deep Fusion technology helps with medium to low light levels. It analyzes each pixel in multiple shots taken at different exposures to show subtle textures, fine patterns, and fine details in the final photo.

  The ultra-wide camera provides a large field of view even when you are very close to your subject. So you don't have to step back to get everything you need into the frame.

  
  

  Memories are slideshows that are automatically generated from memorable photos and videos in the Photos app. You can edit them to your taste - and even add music from your library.

  Shoot in your own unique way

  Photographic styles enhance and tone down colors while keeping skin tones natural. They allow you to make your photos more expressive. But unlike filters, styles are applied individually to each area of the photo without changing people's skin tones.

  Choose the Colorful template for bright and expressive photos. Warm and Cool options emphasize golden or blue undertones. The Rich Contrast style will make shadows darker and colors deeper. It is enough to select a style once and it will be applied to all your pictures automatically.

  The front camera is not inferior

  The latest features now in the TrueDepth camera for a new level of selfie.

  • Movie effect mode
  • Photographic styles
  • Dolby Vision HDR
  • portrait mode
  • Night mode
  • Smart HDR 4
  • deep fusion
  • and much more…

  • Super colorfully detailed. XDRRealistic

    It's bright

    The OLED display has become 28% brighter - up to 800 cd / m 2 . Everything is clearly visible on it even on the sunniest day. And the brightness when viewing content in HDR reaches 1200 cd / m 2 . You will be able to distinguish the smallest shades of black and white - as well as all other colors. At the same time, the display consumes battery power even more economically than before.

    It's colorful

    The wide color gamut of the iPhone 13 display complies with film industry standards that help filmmakers achieve the most accurate color reproduction possible. Therefore, the image on the screen looks absolutely natural.

    It's clear

    The Super Retina XDR display features an incredibly high pixel density, making photos, videos and text look amazingly crisp. And thanks to the smaller area of the TrueDepth camera, there is now more room for the image on the display.

    Battery lasts even longer

    iPhone 13 has up to 2.5 hours longer battery life. iPhone 13 mini - up to 1.5 hours longer.

    A15 Bionic - the chip that changes everything

    The ultra-fast A15 Bionic chip powers Cinematic Effect, Photo Styles and more. Secure Enclave protects personal data, including Face ID and contacts. And the new chip increases the battery life.

    • Processor speed up to 50% faster than many other smartphones.
    • Graphics processing up to 30% faster than many other smartphones.
    • Of all our chips, it is second only to the iPhone 13 Pro chip.

    In touch. In the moment

    With iOS 15, you can share movies, music, and other content from your screen with people on your screen during a FaceTime call. Notifications are easy to set up so that you see only relevant at the moment and focus on the main thing. And to instantly send an email, make a call or get directions, just touch the corresponding text on the photo.

    Your data is protected

    iPhone gives you complete control over your personal data and access to it. Visible privacy information helps you choose apps based on how they use your data. Apps must obtain user permission before they can track their activities in third-party apps and websites. And this is just the beginning.

    Good design is good for the planet

    All of our stores, offices, data centers and operations departments are already carbon neutral. By 2030, all of our products will be carbon-neutral, and so will their use. This year, we have eliminated plastic box wrappers for iPhone 13 and iPhone 13 Pro, saving 600 metric tons of plastic. And our device assembly plants have switched to completely waste-free production.

    A whole phone of entertainment

    Listen online songs, albums and selections from our music editors. Watch the shows everyone is talking about. Discover exciting new games. Apple services are the most interesting content at your fingertips. And Apple One brings them all together in a convenient, single subscription format.

    Magic multiplies

    Everything you love about iPhone works even better with your Mac, iPad, and Apple Watch—automatically, like magic. You can answer calls from any convenient device. Take photos on your iPhone that will immediately appear on your Mac. And read any messages on all your devices. As easy as pie.

    Equipment

    • iPhone with iOS 15
    • USB-C to Lightning cable
    • Documentation